Here’s a collection of what’s happened in the Pay-Per-Click world in the last month.
Fake reviews are not new and have been around for quite a while, causing various businesses and online marketers to suffer. It also makes it difficult for customers to trust reviews that influence their buying decisions.
A new tool named the removals tool has been launched by Google within the new Google Search Console.
Recently, Ignite Visibility conducted a survey to find out what searchers generally look for in search results and what are the factors that influence their decision to click.
The beginning of the new decade saw another major core update from Google known as the “January 2020 Core Update.”