Google has always tried to create a social media platform that generates the same level of buzz as platforms like Facebook and Instagram. In what proves to be yet another shot at creating a social media platform that will gain adoption, Google has started introducing social profiles within Google Maps.
Google’s Local Service Ads is nothing but a locally focused, simplified, pay-per-lead program available to specific industries.
On July 30th, Google launched the new Black-owned attribute on Google My Business. Just as businesses can tag themselves as ‘veteran-led’ or ‘women-led’ in the Highlights section of their listing, businesses can now also tag themselves as ‘black-owned.’
Google recently made an announcement that its Structured Data Testing Tool will be replaced with the Rich Results Tool that is newly out of beta.
Google My Business’s messaging feature allows users to directly message businesses from their Google Maps listing, and has been a mainstay for quite some time.
Bing’s Webmaster Guidelines, which have remained the same since 2012, were recently updated. The updated guidelines detail the changes they have made to the search engine and what the modern search results look like.